Netflix has a winner! Well not if someone beats them to it in 30 days

Caught this on New York Times while trying to catchup with the rest of the world. See the link here for more details. I've got a snapshot of that story here in case you want to just get the gees of it.

Turns out that they're not revealing their secret success yet (since they hope there are no challengers within the next 30 days) which is understandable but i sure would like to find out how that team engineered the solution.